Security company tracks real-time threats and industry news with Netvibes Dashboard Intelligence

Executive Summary

Netvibes Dashboards are used by a leader in the physical security information management space. The company, “Security Inc.” [real name anonymized] uses Netvibes to monitor potential physical threats, analyze its brand presence online, and research the latest industry news. With the timely insights delivered by Netvibes Dashboard Intelligence, Security Inc. stays at the forefront of security technology and keeps clients secure and informed about relevant threats and industry trends.

 

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Challenge

Security Inc. needed an all-in-one information management platform that would allow workers to fulfill a variety of functions. They needed to gather a wide variety of information related to physical security and technology, then monitor and analyze the information to quickly identify potential threats to physical public and private spaces. Communication of these threats was also key. They needed the ability to automatically alert team members and clients about important threats. Within the company, they wanted to drive collaboration and knowledge-sharing. To keep the Security Inc. competitive in their industry, they also needed to stay abreast of the latest industry news, trends and competitor announcements.

In addition, Security Inc. needed the information and insights to be easily exportable to the company’s own proprietary platform, to deliver increased value across all products and services. 

 

Solution

Security Inc. chose Netvibes as their dashboarding tool after exploring other solutions. Two Netvibe features stood out to the company and remain integral to Security Inc.’s ability to stay alert and communicate effectively across the organization.

Geolocation

With Netvibes’ Geolocation search facet, researchers can instantly visualize on a map where news is happening or where conversations are taking place. With greater insight into where threats are present, Security Inc. can better serve its clients and protect a wide variety of venues and events.

Personal Corpus

Only Netvibes allows users to pick the exact sources they want the Dashboard to monitor, free from “noise” and irrelevant content. As a result, Security Inc. saves time and achieves insights faster by focusing on what matters to their business and clients. Using Netvibes’ Universal Search, Security Inc. can use more than 24 different filtering conditions to drill down and find precisely the information they need. 

 

Results

Security Inc. now uses Netvibes Dashboards across the company to streamline communication and monitor relevant information automatically. Security Inc. uses its Dashboards for three primary use cases:

Specific Content Aggregation

In order to efficiently monitor both security threats to clients as well as the company’s brand reputation, Security Inc. uses Netvibes to listen to specialized sources ensuring that only relevant content is being analyzed.

On the Dashboard, the “Competitor Monitoring” Shared Library captures both owned and earned content for all competitors in the market. For threat monitoring, Security Inc.’s Dashboard automatically pulls in information about Los Angeles, Orange County and local communities from social networks, community blogs, national press, videos and other online sources.

Potential Threats in Surrounding Areas

The Physical Security Information Market (PSIM) is growing quickly, but there are still few organizations that track social activity as part of their overall threat monitoring. In today’s always-on social internet, collecting and analyzing social content and activity is essential in order to prevent potential threats. Security concerns for each physical location varies, but with Netvibes Dashboards Security Inc. is able to create a comprehensive query to capture all potential threats that mention the city, neighborhoods or specific events and venues. 

Here is a Geolocation app from Security Inc.’s Netvibes Dashboard. In this example we are looking at potential threats in Los Angeles and surrounding communities, including mentions of robbery, homicide, theft, protests, etc. Users of the Dashboard have the ability to track trends and immediately read relevant articles mentioning each of the different towns within Los Angeles in order to understand what is happening. 

Collaborate and Communicate

Security Inc.’s team uses Netvibes SmartTagging and shared notes to collaborate company-wide on the Dashboard. When an analyst spots an important trend and identifies the cause, she can write a note or add a SmartTag on the Dashboard to instantly share her insights with colleagues. 

The company also uses the Dashboard’s Pushmail feature to automatically send periodic updates to clients and teams. Pushmails are fully customizable to include the exact articles, charts and insights that Security Inc. wants to share with different audiences. Here is an example Pushmail that monitors security threats around a high school: http://avatars.netvibes.com/pushmail/0fdac0f3/2016-11-28-195345-test.html

Here the team uses Netvibes’ automatic categorization and sentiment-analysis features to differentiate between Bomb, Fight and Gun threats.

Security Inc. is able to respond immediately 24/7/365 to specific threats by using custom Netvibes Potions. The team has created its own Potions to automatically alert stakeholders about important threats in real time, for example: 
When crime mentions are peaking in a certain area, send an email to the client
When a new topic is gaining traction, notify the account manager by text
When a new article is published about competitive companies, email the link to the marketing team

In the future, Security Inc. plans to explore the possibility of embedding custom apps into their clients’ Dashboards. For instance, the company can use Netvibes’ export-to-RSS feature in order to export Tracked Topics for clients to use on their physical security management platform. 

 

Benefits

Netvibes Dashboard Intelligence keeps Security Inc. apprised of the latest threats and has simplified many of the company’s internal processes, enabling them to better serve clients and defend against threats. Netvibes Dashboards have empowered Security Inc. to:

  • Automatically gather and analyze pertinent information from across the internet and social media
  • Quickly identify potential threats and visualize the data in a variety of ways, including geolocation mapping
  • Alert team members and clients in real-time using automated custom alerts and Pushmail newsletters
  • Foster closer collaboration and drive effective communication across the company
  • Gain advantage over competing PSIM companies